Talent tips and ideas for radio personalities, programmers and executives.
Friday, May 4, 2012
LET'S TALK VARIETY
If you are lucky enough to work in the country format, you know how great the music is right now. It's as strong as it's been in many years.
I think one of the things that is keeping country music AND our ratings strong is how much variety there is in the music. Our music and our stars don't sound alike.
If stations are good at scheduling music, you can really run the gamut in any quarter hour and have nearly every type of country music.
On the flip side, if you are not careful, you can also sound like a Hot AC station or a Country station from the 90's. Songs can clump together really easy and create a quarter hour without much variety.
So, be careful. Maybe it's time to look at your sound codes again. Look and adjust and work to get the most variety possible in any fifteen minute period.