Thursday, May 24, 2012


Picture this.  It's Friday afternoon.  You're on your way home for a long awaited weekend after a really tough day at work.  You probably hate your job and don't want to think about it until Monday.  While you're stuck in traffic, thinking about firing up the grill, having a few beers and being able to sleep in tomorrow, the jock comes on the radio and starts talking about the weather.  He adds "and for your back to work Monday forecast...."  (I actually heard this last week on the radio). 

WHAT!  It's Friday afternoon.  I don't want to think about Monday going into my weekend.

BTW, on a semi-related note, no weather forecast on the radio should be more than 36 hours out. 

While I'm on the topic of Friday programming.  Don't run a morning show promo on Friday afternoon.  For the same reasons as stated above.  It's Friday.  My weekend.  I don't want to think about Monday before my weekend has even started.  Start your weekend morning show promo on Saturday. 

Think about your listener.  What are they doing?  What are they thinking? 

Put yourself in the mind and place of the everything you do on the air.

1 comment:

  1. Funnier that you heard that last week considering lots of us didn't have to be back at work this week on Monday! Why are all of our (radio ppl) mouths running faster than our brains? lol!