If you're an on air talent and only doing the bare minimum, (Title, Artist, Time and Temp or TATT) then you are missing a huge opportunity to grow your audience and the occasions that a listener will tune in.
Do more.
Open yourself up to the listener. Connect. Relate. Share. Give them a reason to listen beyond just the music you play.
Your goal should be for the listener to think of you as a friend, not "that person on the radio."
You can't do that by reading liner cards.
In the words of consultant Jaye Albright, "people listen to people. Not radio stations."
So true.
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