Wednesday, March 7, 2012
PEOPLE LISTEN TO PEOPLE
If you're an on air talent and only doing the bare minimum, (Title, Artist, Time and Temp or TATT) then you are missing a huge opportunity to grow your audience and the occasions that a listener will tune in.
Open yourself up to the listener. Connect. Relate. Share. Give them a reason to listen beyond just the music you play.
Your goal should be for the listener to think of you as a friend, not "that person on the radio."
You can't do that by reading liner cards.
In the words of consultant Jaye Albright, "people listen to people. Not radio stations."
Posted by John Paul