Like it or not, we’re entering political season and it’s going to be here for awhile.
I was reading an article from Campaign Strategist Mark McKinnon on what it takes for someone to win the Presidential nomination, or any office for that matter.
Take a look at Mark’s “Must Do’s” and see how many similarities there are between his list and a winning radio station or air talent:
OBSERVE THE INCUMBENT, THEN BE THE OPPOSITE
The more different you can seem from the other guy, the better.
DELIVER YOUR MESSAGE IN SEVEN SECONDS
Look at how successful Herman Cain has been in recent weeks with his 9-9-9 plan. Short, quick, concise.
SHOW SOME HUMANITY
It’s more important to be human than perfect.
People don’t vote on the issues, they vote on the attributes, and the most important one is strength.
ALWAYS BE A HAPPY WARRIOR
Even when things are rough and not going your way, smile. Be happy.
Looks like we can learn something from Politicians.