Saturday, October 22, 2011
JUST BE FUN
According to the latest Nielsen TV ratings, six of the top ten TV shows are comedies. Three are sports related and there's only one drama in the top 10.
It's crystal clear that people want fun. They want to escape all the grim news of the day. Even if it's only for 30 minutes.
Radio needs to be more fun. We need to be an escape for people that are constantly bombarded with negative news.
I've wrote about this before, because it's important.
Admit it, radio isn't nearly as fun as it used to be. There are many reasons why, but that's a whole other blog. Instead, let's talk about bringing the fun back to radio
I'm not talking having personalities that try to be funny with cheesy jokes. Fun is an attitude. It's your enthusiasm, the smile in your voice, a clever comment. It's making people feel good when they tune in.
Listeners want to feel happy when they listen.
So, next time you're prepping your show and on the air, think fun. Be fun. Have fun. It's contagious.
Posted by John Paul