Most radio stations don’t sell the music anymore. They feel that just saying the title and artist is enough. Many stations don’t even do that because they are jukeboxes running jock less.
In every piece of research I’ve ever seen, listener LOVE to know the title and artist of every song. It’s always at or near the top of what they want. Yet, so many stations don’t even do that.
I’d think we need to take it a step further and actually SELL the music. Talk about the songs, the stars, have audio from the artists run over the intro of them talking about what the song means and how it came to be. Make the song a big deal. Be excited about being able to play it. Isn’t that a big reason why most of us got into radio?
Think about it. If we sell the music and make the listener a big fan of the artist and their song, they will want to hear them more and spend more time listening to us to hear that song. They may also go out and buy and download the single. It’s a win-win for records and for radio.
I think it’s not only our job to play the music, but to sell the music and make fans of the songs and stars.