Radio personalities campaigning for votes (ratings) is very similar to Politicians who are campaigning. Getting out and meeting as many of your listeners as you can is extremely important. Shaking hands, kissing babies, showing up at events, and personally asking people to listen is a big part of your job and success.
Tim Johnson is a Republican Congressman in Illinois. He has made a promise and goal to personally call around 100 of his constituents every day. He calls them on his way to work, on his way home, during lunch, his morning walk, or time he sets aside each day. Some calls are 15 seconds, others are an hour. That’s well over 300,000 calls a year. Congressman Johnson gives his constituents a chance to personally talk to him, ask questions and share concerns or issues they may have. 100 each day. One on one. Personal.
By the way, he’s never lost an election.