Monday, August 2, 2010


Why do radio personalities feel the need to talk different than real people when they are on the air? Is there something in the studio not seen by the human eye that makes people use phrase like “good lookin’ Monday”, or “comin’ straight atcha?” I’m being facetious, but trying to make a point. There are many phrases that shouldn’t be uttered on the radio and while many of today’s top talents don’t use them, they are running rampant in radio all over the country. Here’s a few phrases that never need to be said again:

Saying the day of the week. The listener knows.

“…straight ahead”

“…with you”

"Hope you are having a great day.” It always comes across as insincere.

Trying to tie the song title into what you are going to talk about.
Ex. “Keep on Loving You from Steel Magnolia, and I’m going to keep on loving you as long as you keep listening.” I actually heard that on the air. I call it “playing with the song title.” It may have been cool 40 years ago, but not today.

Using “we” and “us” on the air when it’s just YOU and ONE listener. Use “I” and “you.” Think singular, not plural.

“…Hey” or “did you hear about…” or any other transition to get you into a bit/break. You don't need them. Just start the bit and move on.

“Outside” or “out there.” You are with the listener no matter where they are. Don't blow the theatre of the mind by separating your location from the listener's location.

Giving the time any other way but digitally. Just say “10:45”, not “fifteen minutes away from 11.” Also, no need for double time checks.

Saying “folks” or “ladies and gentleman.” You only have one listener, not a bunch. Again, think singular, not plural.

This list could go on and on, but these are the big ten. Stop saying these today and you’ll sound more natural and real tomorrow.


  1. As George Orwell once said "In broadcasting your audience audience of one.“

    Paul Easton
    UK-based radio programming consultant

  2. "See the fine folks down at _______" and "tell 'em _____ sent ya"


    Tony Benken