Monday, July 26, 2010


In radio, we tend to focus on the big picture issues. Sometimes we’re so focused on the big things, we lose sight of the small things. The details. The things that would only take a few minutes to fix and would make your radio station better. Here’s a few “details:”

Wash the station van every Thursday before a busy weekend of remotes and appearances.

At appearances make sure your jocks are all in station gear. I always liked having my jocks in a “staff” shirt. Something different that the listeners won’t be wearing. It will make your jocks stand out among listeners.

Make sure your segues are tight. Many jocks just let the system do the segues and the pre-programmed “next starts” aren’t that tight. Go back through all your elements (sweepers, jingles, promos, etc) and make sure you are tight with the next starts. It will increase the momentum of your station.

When running promos, make them timely. Always record three different versions, “this Monday”, “tomorrow”, and “on now.” That will create immediacy. Make sure the sales people are doing the same thing with their client’s spots.

Speaking of promos, don’t run a morning show promo on Friday. Nobody wants to hear about Monday on Friday. Let them look forward to the weekend and not think about going back to work.

Always have a recorder with you and get listener audio. You can use it in either imaging or for your show.

Speaking of audio, when a winner comes to the studio to pick up a prize, ask to take them in the production room to record some station audio. If they say yes, they will appreciate the tour and the opportunity to be in the radio.

Take some time today to focus on the details. You may not need to sweat the small stuff, but sometimes you need to pay attention to it.

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