Monday, May 24, 2010


1) If you don’t have one, get a HD Flip Mino Camera. Awesome. Make two different promos each day for your show. A video promo to post on the web and an audio promo for the radio.

2) It’s all about recycling and promoting other dayparts. It’s a lot for a morning show to worry about each hour. Instead, have all the other dayparts record short :10-:15 promos promoting their show or a feature coming up later in the day. Run them going into EVERY stop set in the morning. Now you are reclying from your daypart to others without worrying about doing it live and taking away from your content.

3) Everyone seems to have a “Friday Song.” Many times it’s George Jones, maybe Steve Azar, even Todd Rundgren’s “Bang the Drum.” They are all fine, but take it a step further. Make it topical each week. Every Thursday take the past week’s topical audio from TV, news, movies and your show and put the drops in the song. Each Friday it’s a “week in review.” It’s always updated, topical and fun.

Here’s to a great show.

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