BE UNIQUE

For air talent in all formats, there's a million different types of show prep. Some good, some bad. Most of it is essential for a topical show and I fully recommend having access to as much show prep as possible.

But you should try an experiment.

If all the show prep you have available to you (including the Internet) were to go away, would you still be able to do an entertaining show? Do you have enough of a life outside of radio to be relatable and entertaining with your own experiences? Or as talent coach Tommy Kramer calls it, "your own camera angle?"

Show prep sites and services are really important, but don't let that be the only thing on your show. We all have access to the same Celebrity Birthday's and Hollywood Gossip. Bring your own personal stories, experiences and relatables to your show.

Talk about things that only YOU have, not what everyone else is talking about.

Be UNIQUE.

Be YOU.

...AND I QUOTE

It's time for some Leadership and Motivational Quotes. Feel free to share.

"Do not follow where the path may lead. Go instead where there is no path and leave a trail."
Harold R. McAlindon

"The real leader has no need to lead, he is content to point the way."
Henry Miller

"Not the cry, but the flight of a wild duck, leads the flock to fly and follow."
Chinese Proverb

"A leader is a dealer in hope."
Napoleon Bonaparte

"Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."
George Patton

"Where there is no vision, the people perish."
Proverbs 29:18

"Leadership does not always wear the harness of compromise."
Woodrow Wilson

"What you cannot enforce / Do not command."
Sophocles

"Opportunity does not knock, it presents itself when you beat down the door."
Kyle Chandler

"Quality is not an act, it is a habit."
Aristotle

"One of the true tests of leadership is the ability to recognize a problem before it becomes an emergency."
Arnold Glasow

"Men can be stimulated to show off their good qualities to the leader who seems to think they have good qualities."
John Richelsen

"Never forget that only dead fish swim with the stream."
Malcolm Muggeridge

"Tell me, I will forget. Show me, I may remember. Involve me, I will understand."
Chinese Proverb

"A man who wishes to lead the orchestra must turn his back on the crowd."
Jack Lee

"They may forget what you said, they may forget what you did, but they will never forget how you made them feel."
Carl W. Buecher

"Treat people as if they were what they ought to be, and you help them to become what they are capable of being."
Johann Wolfgang von Goethe

"You do not lead by hitting people over the head -- that's assault, not leadership."
Dwight D. Eisenhower

DO A "SHOW", NOT A "SHIFT"

In radio we tend to call the time we spend on the air a "shift." Instead, how about calling it a "show?" That’s what we should be doing, “shows” not “shifts.”

What’s fun and entertaining about a shift? It’s not “The Tonight Shift with Jay Leno." The word “shift” has a negative connotation attached it. The word “show” doesn't. Make your show fun, compelling and entertaining.

Radio needs to do a better job of being entertaining and that starts with calling what you do on the air, a "show.”

PD’s, don’t let your jocks say “shift." It should always be a "show." Start with that in the hallways and hopefully it will spread out to the speakers.