Wednesday, August 17, 2011


Here are some interesting stats from a national TeleNav survey of 514 American owners of smart and feature phones. The respondents were over the age of 16 and the survey was conducted on-line. The emotional bond presented here may useful information for on-air promotion or on a sales call.

• 40% say they would prefer to go shoe less for a week rather than give up their IPhone

• 40% say they would prefer to give up their toothbrush over the IPhone

• 83% think that other IPhone users would make the best romantic partners

• 33% would be willing to give up sex for a week over giving up the IPhone. 70% of those respondents were women

• 70% would give up alcohol before their phone

• 63% would give up chocolate

• 55% would go without caffeine

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