Sunday, June 19, 2011
ABOVE ALL, BE FUN
This was sent to me a few days ago. It's just too good and too true not to share.
A friend of mine does research for large media companies and discovered what listeners really want.
It’s so obvious, but really put things in perspective.
No, listeners aren’t asking for Two-for-Tuesday, 10-in-a-row or Free Money Friday. It’s not Traffic & Weather together. Not even Lite Favorites from the 70s, 80s, 90s and today.
Listeners want to feel happy when they listen.
Somehow, radio has forgotten that. But it makes perfect sense. Life is hard now. Everywhere you turn, the news is grim.
Slow economy, scarce jobs, natural disasters, foreclosures, wars, gas prices, declining schools etc. People are bummed and looking for relief.
Where can people turn for FUN? It should be US! We are their escape! We play music for a living! So, we should have the monopoly on fun.
I’m not suggesting that you tell jokes or try to be funny. Fun is in your attitude, your enthusiasm, the smile in your voice, a clever comment.
Fun comes when you talk TO listeners and share a common experience.
So, next time that you walk into the studio, remember that Job #1 is to make your listeners happy. They sure won’t get that from an iPod or Pandora.
Posted by John Paul