Sunday, April 24, 2011
BE A COMPANION, NOT A STAR
I recently got an e-mail from a medium market PD. He told me that one of his jocks said “but why do I have to do that? I’m the star.” Really? Are you kidding me? In today’s radio you’re going to have that attitude?
Let's serve up some humble pie.
Long gone are the days when DJ’s were stars. Times have changed. While radio is still huge (294 million American’s will listen to the radio this week), listeners use radio more as an appliance. They don’t think about it. They turn it on when they need us and turn it off when they are done. Competition is everywhere for radio. It’s not just another station anymore. 30-40 years ago when all people had were their radio’s and a few channels on TV, then maybe you could be a star. But not today.
Very few listeners think of you as a star, at least the normal ones that know how to use PPM or fill out a diary. It’s time to stop trying to be a star and become a companion. That’s what people need. That’s what people want.
Don't make your show about you, make it about the listener.
Be a friend, not a star.
Posted by John Paul