Kelly and Rider at KYGO in Denver do a great thing every Tuesday. It’s called “Tell Us Something Good Tuesday.” They air calls from listeners with something good happening in their life. Could be a birth, an A grade in school, buying a house or car, etc. I heard one a few weeks ago where a woman whose husband had been out of work for over a year finally got a job. It was one of the most touching calls I’ve ever heard on the radio and it made me feel good all day. People don’t want to hear complaints or negativity. They are dying to hear good stuff and this benchmark does a great job delivering that.
Since we are on the topic of good things. We did a thing at WYRK in Buffalo that was awesome (and we ended up making money off it). It was called “The Good Kid of the Week.” Every Friday morning at 7:10 (do it before kids head to school), we would announce that week’s “Good Kid.” Listeners would send in nominations. We’d put the kid on the air, send him prizes and run promos for the next few days highlighting him and soliciting for other nominations. The response was HUGE. You can never go wrong with making parents proud of their kids.
For a week, pick a different morning show in your market (doesn’t even have to be a direct competitor) and tape them while you are on the air. Listen to it later to see what they had going on. It always amazes me how many morning shows don’t monitor other shows in the market. Its good know what they are doing. Who knows, they may be doing it to you…
Here’s to a great show.