Someone recently said to me when describing a station, “that’s the most fatiguing station I’ve ever heard.” We ended up having a conversation about what makes a station fatiguing to the listener and the damage it can do to your TSL.
Here are some of the most fatiguing things I’ve heard on different radio stations (thank God these all weren’t on ONE radio station):
• Way over produced. I love good production, but loud in your face production really wears on the listener.
• Fully produced imaging and production running over the intro of the song (I’ve heard this a lot recently and it’s brutal). Listeners hate it when we talk over intros, running production/imaging so loud you can’t even hear the intro is as equally brutal.
• Jocks talking “at” me, not “to” me. Be conversational. People don’t like to get yelled at in person, why would they listen to a station where the jock is “yelling” at them?
• Jocks that talk too fast because they want to have energy. Energy isn’t talking fast, it knowing where you are going with your break and how you are going to get there.
• Too much stuff coming at the listener. Letting the show and the station “breath” is not a bad thing. You can do this and still have nice pacing and momentum.
• I’m cool with speeding up song a bit…but just a bit. Stations have are 2 ½ or 3% is a little much and that can cause some fatigue.
• Not being familiar enough with the music. Too many unfamiliar songs when the listen is expecting to know the songs and the artist can be fatiguing.
Step back and monitor your station for listener fatigue. You may be surprised at how many things you are doing that are causing listeners to listen to you a little less.