Not enough radio is unpredictable. There are very few surprises.
Being unpredictable and throwing out the element of surprise is key.
Want word of mouth advertising for your station/show? Surprise them. Do something they don't expect, in a positive way.
Watch this video. This was done at a grocery store in London. Not only has this gone viral, I bet there wasn't one person in the store that didn't tell their friends what they saw.
Talk about great word of mouth advertising.
Talk about great word of mouth advertising.
