In radio we tend to call the time we spend on the air a "shift." Instead, how about calling it a "show?" That’s what we should be doing, “shows” not “shifts.”
What’s fun and entertaining about a shift? It’s not “The Tonight Shift with Jay Leno." The word “shift” has a negative connotation attached it. The word “show” doesn't. Make your show fun, compelling and entertaining.
Radio needs to do a better job of being entertaining and that starts with calling what you do on the air, a "show.”
PD’s, don’t let your jocks say “shift." It should always be a "show." Start with that in the hallways and hopefully it will spread out to the speakers.
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