We all know how powerful "All Christmas Music" stations are this time of year. Stations that go all Christmas in December will roll in big numbers. Probably many in the double digits.
But, you can’t just play all Christmas music and expect to win. There’s a strategy. Here’s three tips to winning with all Christmas Music:
IT’S ALL ABOUT NOSTALGIA
The more you can remind people what it was like to be eight years old on Christmas Day the better. Take them back. Make them nostalgic for yesterday. Do this with imaging and features.
PLAY THE CLASSICS
It’s what people want to hear. I would have a classic/standard every other song. Bing, Perry, Burl, Johnny Mathis, Andy Williams, etc are the artists that bring people back. Have a nice balance between the classics and newer Christmas music. Run a tight list. Play the hits and play them often.
MAKE YOUR STATION “FEEL” LIKE CHRISTMAS
Not just with music, but with imaging, promotions and features. Use little kids. Embrace a charity and give back. Make it about memories, family, and traditions. Don’t think that just playing Christmas music is enough.
Here in Denver, Studio 1430 KEZW does a great job. They are now 24/7 Christmas playing only the classics. The ones that remind people of being a kid. They also are running :60 features talking about different Christmas traditions and how they got started. The whole station is full of nostalgia and it sounds great. Even their website is nostalgic. Check them out. www.kezw.com.
But, you can’t just play all Christmas music and expect to win. There’s a strategy. Here’s three tips to winning with all Christmas Music:
IT’S ALL ABOUT NOSTALGIA
The more you can remind people what it was like to be eight years old on Christmas Day the better. Take them back. Make them nostalgic for yesterday. Do this with imaging and features.
PLAY THE CLASSICS
It’s what people want to hear. I would have a classic/standard every other song. Bing, Perry, Burl, Johnny Mathis, Andy Williams, etc are the artists that bring people back. Have a nice balance between the classics and newer Christmas music. Run a tight list. Play the hits and play them often.
MAKE YOUR STATION “FEEL” LIKE CHRISTMAS
Not just with music, but with imaging, promotions and features. Use little kids. Embrace a charity and give back. Make it about memories, family, and traditions. Don’t think that just playing Christmas music is enough.
Here in Denver, Studio 1430 KEZW does a great job. They are now 24/7 Christmas playing only the classics. The ones that remind people of being a kid. They also are running :60 features talking about different Christmas traditions and how they got started. The whole station is full of nostalgia and it sounds great. Even their website is nostalgic. Check them out. www.kezw.com.
