Wednesday, July 17, 2013


Not enough radio is unpredictable.  There are very few surprises. 

Being unpredictable and throwing out the element of surprise is key. 

Want word of mouth advertising for your station/show?  Surprise them.  Do something they don't expect, in a positive way.

Watch this video.  This was done at a grocery store in London.  Not only has this gone viral, I bet there wasn't one person in the store that didn't tell their friends what they saw.

Talk about great word of mouth advertising.